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SISTEM TELEVISYEN MALAYSIA BERHAD (TV3)
TV3, as the nation’s leading free-to-air (FTA) TV network, has continued to reinforce its market leadership that reaches out to the masses, offering its proven best-in-breed programming and quality content that are relevant to its viewers.
Combining the best of local and international content to reach its target viewers, TV3 has been a runaway success, drawing exceptional viewership ratings and strong support from advertisers.
TV3 made its debut on 1 June 1984 and rapidly achieved the leadership position as the country's favourite TV station, a position it has maintained even after the advent of Pay-TV. It commands over 44 per cent of gross advertising expenditure (ADEX) and 32 per cent of TV viewership across FTA and Pay-TV networks, with its award-winning programming and news coverage.
Adopting the proven formula of best-of-breed programming and content strategies, combining the best of local and international content to reach every viewer segment, TV3 continued to maintain its dominant position as the No.1 free-to-air network in Malaysia and the most watched channel even on Pay TV. It continued to remain as a mass-market station serving the best content for all Malaysians with TV3 as the No 1 TV station in the country holding the nation’s Top 10 programmes.
Being number one in news and localized content, TV3 has also managed to continuously maintain ratings which made up the entire Top Ten programmes listed weekly (Source: AC Nielsen). TV3’s top rated programmes include Buletin Utama, Anugerah Juara Lagu and Bawang Merah Bawang Putih, which managed to get a Malaysian viewership of more than four million.
Moving forward, TV3 will leverage on its exciting programmes and continue to undertake various on ground activities to further enhance its brand visibility.
TV3 is owned and operated by Sistem Televisyen Malaysia Berhad and is headed by Chief Executive Officer, Dato’ Amrin Awaluddin.
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