LG Electronics (M) Sdn Bhd

LG, which started its operations in Malaysia in 2005, has since become a major player in the electronics industry. Over the past years, LG has become one of the more popular brands in consumer electronics with its products available in 800 over authorized dealers who are supported by 10 customer care centres and 150 authorised service contractors nationwide. LG also has a dedicated customer call-in centre that can be reached at 1-800-822-822, was set-up to ensure their consumers get the “Dream Service” they deserve by its expert “Dream Service” staff. The organization also has a special roving team providing service to dealers in the rural areas. As part of its after-sales service, LG will be carrying out campaigns targeted at their consumers to ensure that they are happy and satisfied with their LG purchases. Recently, LG carried out a “free service” campaign for its air conditioners customers.

This year, LG introduced its new brand identity, as they emerge as one of the leading electronics giants globally. The new brand identity has five elements - stylish, smart, perfect harmony, sophisticated and refreshing - has already been incorporated into their business operations. These five elements are common factors in all of their products and is a reflection of what LG stands for. LG will also be focusing their efforts to ensure that their extensive dealer network gets the necessary assistance from LG not only to promote LG’s products but also to attract customers to LG authorised dealers. Already LG have launched activities such as “Go-to-market”, “In-store Activation”, “Celebraties” and road shows around East Malaysia that provide dealers with the essential support needed to serve their customers better.

As part of its strategy to build the LG brand in Malaysia into a trusted and respected brand, the company recently opened the LG Showcase, a speciality concept store in KLCC.

For more information on LG wide range of products, please call LG Customer Care Service at 1-800-822-822 or visit http://my.lge.com .

 About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.